We know that marketisation continues to be a barrier to mission-orientated approaches to social challenges, but these sessions really exposed how much at a day-to-day level it prevents learning and collaboration beyond organisational bounds. The competition created in order to produce a greater quality of support via customer-centric services comes at a clear cost.
As organisations continue to pursue creating ‘unique’ services and wanting greater market share, we see a range of unhelpful behaviours and seemingly immovable ways in which organisations make decisions.
The path dependencies to the market shackles organisations’ adaptivity, making it riskier and more challenging to reorient the way they imagine, support or respond to the changing dynamics of the complex challenges they interact with.
We believe to address the challenges of now and the near future, we must invest in the design and creation of new incentives, and commissioning mechanisms that aid collaboration and experimentation; mechanisms that bridge the gaps created by marketisation support the very learning and outcomes we seek.